Focus Group, Vox Pops and Questionnaire: Primary Research

QUESTIONNAIRE: 

1.) What cosmetics products do you currently use and what qualities do you find to benefit you most?
2.) What is the maximum amount of money you would spend on a single product?
3.) What is a key piece of make-up that you have to use everyday?
4.) What is your preferable brand and why?
5.) Do you pay attention to cosmetic advertisements when they are aired on television?
6.) What would make you more interested in a product of this category?
7.) What stands out for you in cosmetic adverts?
8.) What would make them stand out more?
9.) How much would you expect to pay for my product based on existing products within the M.A.C brand?
10.) Does my product fit within the brand I have created it for? If so, why?

FOCUS GROUP QUESTIONS:

• Do you think that my product will be a successful representation of the current brand it has been made for?
• What advert style do you think would be appropriate for my product? Explain in detail
• Are there any improvements I could make on the current idea of my product? If so, what are they?

VOX POPS:

Are you male or female?
Do you use makeup?
What are your interests?
How old are you?