Music Video Production: Proposal

 Basic Information: 

Artist: Adele
Title: Someone Like You
Message: Relating emotions of someone who has broken up from a long time partner and is reflecting on memories and is talking about wishing the best for their partner. Heartbreak and loneliness are common moods which are triggered by this song.
Feelings: Lonely, sad, reflective, in-superior 

Target Audience(s): Men and women (mostly women as the artist is female and is talking as a woman in these circumstances - but would still appeal to males) who have experienced the sort of things which Adele is talking about in the song (e.g. breaking up with your partner and them finding someone new) as they would relate to the artist and find comfort in the song. The video would reflect these lyrics so the video would also appeal to the same audience.

Summary of content and concept of music video:

• Characters: Myself (more characters TBC)
• Neutral locations - park scenes, bathroom, bedroom 
• Medium amount of editing; video in black and white, transitions (fade to black, cross fade etc.)

The idea of my music video will be focused entirely around myself, as throughout the video there will be scenes of myself miming/lip syncing the lyrics to the music. To differ from the original video I will include a range of locations to show past memories (where memories were shared with ex partner) to give the music video a narrative aspect. An impressionist style will also be obvious within the video as it will be in black and white, which is usually connected to emotion/mood or to show that the scene being shown is one which is set in the past - this will be obvious to the audience as the video goes on (narrative becomes clearer). The basic concept of my music video is to show how the artist/myself is feeling at the given time and to reflect the lyrics.

Technical Information -

Purposes: The main purpose of my music video will be to trigger emotion within the audience and help them reflect on the circumstances which they have been through. It will also give my song the chance to have an alternate or more clearer meaning, helping my audience understand what the song is about a little bit more (as they may have misinterpreted the lyrics). The music video will be focused purely on the main character, which in turn creates a narrative - added a dramatic aspect and showing the artist's creativity by using own personal experiences and reconstructing them using an actor/actress. 

Techniques and conventions which my music video will achieve/use: 

• Lip syncing/miming 
• Use of lyric interpretation (through visuals) 
• Cutting to the beat/making music video flow with music
• Transitions - fade to black (fitting with sadder and slower parts of song), cross over fade (showing same scene but zooming in per shot), flashes (used in flashbacks and/or memories).

• Allusion - actress will see things (memories) which aren't really there/flash backs
• Range of different camera shots which will focus on particular or specific parts of mise en scene - such as expression on artist's/actresses's face, achieved by using an ECU, showing location so audience gain knowledge of where the music video is set and how this reflects the song. This would be achieved by using a long shot as it would show everything needed to be seen (character, location, props - if used). 
• Lighting - gloomy. Black and white will be used to achieve sad/melodramatic tone
• Outfits will reflect particular scene e.g. sad scenes (such as recent ones showing character in physically drained state) will fit in with clothes; black, covering majority of characters body. Happier scenes such as memories/flashbacks, bright and colourful clothes will be worn.

Financial Information: 

If my music video was to be recorded to a professional standard, the price would be more expensive when compared with the price of recording it with college equipment, locations and using students as the actors/actresses free of charge. One of the first charges would be purchasing a Limited Manufacture Licence, which enables the use of any music you are using in your formatted product (legally). This license costs £15 but can only be used for one product - so if you need to use the same song for a separate production, you will need to purchase multiple licenses to legally and fairly distribute any product as your own. This license is a popular choice among amateur or non-professional student film makers as it is an affordable price and they can grasp the importance of purchasing or legally using music in products they will make in the future.  Another important place within the budget of a music video is paying for the actors and their rehearsal. The price is completely dependent on how many days needed to rehearse and film the video, as fees for actors can start from £500 per day, while rehearsal costs £200 a day. As I think my music video would need a week to film (week days - Monday - Friday) and there are two artists/actors appearing in the video, this would cost me around £7,000 for both rehearsal and filming for both actors. Administration fees would cost £160 for 4 photocopied scripts as the director, cameraman and both actors would need a copy to know what to say and see what is happening next in the video, so they can either direct the actors/actresses or know how to they are positioned in particular parts of the video. Travel would cost £1,225 for the week (rental van) which could be used to transport equipment from location to location or even transport the actors or crew members if needed. Catering would also be important as actors would need to feel welcomed and comfortable while filming a music video as it will effect their performance if they are undernourished or un-cared for. This would cost the production £400 for both of my actors to receive lunch and dinner for a week as the music video is being filmed. Lighting equipment would be needed everyday for 5 days (£100 - £20 per day). We would need this every day to achieve a professional standard video, as if some parts of the video had not used lighting, some parts may not look as good as other and the video would look messy. Rehearsal space would be another important element within my production as this would be a part of pre-production, an important stage contributing to the overall quality of the production. To achieve this to a high standard, rehearsal space would be needed for at least 2 weeks. The cost of this would be around £1,000 (5 days a week for 2 weeks). When the music video has been filmed and has entered the final stages of production, I would need to pay for an editing studio to make my video into something bigger, better and all round, more professional. This would cost around £5,500 as the editors would be working 5 days a week for 2 weeks and the suite costs £550,00 daily to rent.